UNICEF KID POWER Celebrates Kid Power Month with activity packed Saturday to help save lives Saturday, May 6, 2017 Lenox Square, Atlanta, GA What: This May UNICEF Kid Power is asking children and families around the nation to Show the World Your Kid Power. On Saturday, May 6, UNICEF USA will host an activity packed afternoon of games and entertainment to encourage children and families to get active and save lives. This is the first of three events that will encourage local families to show their Kid Power, get active and help save the lives of severely malnourished children around the globe. The UNICEF Kid Power Team hopes to use daily activity to unlock 1 million packets of lifesaving Ready-to-Use Therapeutic Food (RUTF) packets in the month of May. The event will feature a Star Wars inspired activity, a Target crazy maze, main stage entertainment and much more! Why: UNICEF Kid Power activates kids’ inner heroes, giving them the power to end global malnutrition and save lives, one step at a time. Only 1 in 4 American kids is getting enough physical activity, while almost 1 in 4 children globally is malnourished. With the UNICEF Kid Power Band, kids run, jump and play to unlock lifesaving nutrition that UNICEF delivers to severely malnourished children around the world. With ongoing conflicts and countries facing famine, the need to support UNICEF's nutrition work is great. Families can truly make an impact for children around the world with UNICEF Kid Power This spring over 10,000 students in the Atlanta region have participated in the UNICEF Kid Power Schools Program, unlocking over 38,000 RUTF packets. To date, the UNICEF Kid Power Team has provided more than 6.4 million packets of RUTF, enough to save the lives of more than 40,000 malnourished children. Who: Hundreds of families, Jeremy Cole Managing Director Southeast Region – UNICEF USA, local UNICEF Kid Power school participants and Special Guests to be announced. When: Saturday, May 6, 2017 Event: 10:30 AM – 3:30 PM Where: Lenox Square 3393 Peachtree Rd NE, Atlanta, GA 30326 Contact: Bobby Hammelman, ID, 646.723.3830, firstname.lastname@example.org Julianne Feller, UNICEF USA, 212.922.2650, email@example.com For more information, visit www.unicefkidpower.org About UNICEF Kid Power UNICEF Kid Power activates kids’ inner heroes, giving them the power to end global malnutrition and save lives, one step at a time. With the UNICEF Kid Power Band – the world’s first Wearable-for-Good® – kids use their activity to unlock lifesaving nutrition that UNICEF delivers to severely malnourished children around the world. Created to help solve the global challenge that 1 in 4 kids around the world is malnourished, while only 1 in 4 American kids is getting enough physical activity, the UNICEF Kid Power Band was named by TIME Magazine as one of the ‘Best Inventions’ of 2016. Kid Power is COPPA and CISPA compliant. UNICEF Kid Power is a program of UNICEF USA and is made possible thanks to the generous support of Presenting Sponsors Star Wars: Force for Change and Target, as well as local supporters, parents and fans. Learn more and join the team by visiting www.unicefkidpower.org, your local Target store, or Target.com. About UNICEF The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.