SIPA, Specialized Information Publishers Association, will host a panel discussion “The Power of Video in a Successful Marketing Strategy,” on May 2, 2017, from 4 to 7 p.m. at NewsRx LLC. This event is free and open to the public including SIPA/SIIA members who are interested in strategic video marketing. This event has limited seating, so be sure to register! The video marketing landscape has been quickly evolving over the past couple of years. As a vital part of digital marketing, storytelling through video is a powerful tool to connect with your target audience and enhance their experience with your brand. This panel discussion will provide insightful perspectives of video professionals with more than 20+ years of video production experience. This is one of the five INFO Local events taking place in Atlanta this year hosted by SIPA. INFO Local events are designed to connect talented professionals through networking events across diverse companies within video, film and digital content industry, including media companies, publishers and information services organizations as well as the many technology and service companies. Light refreshments will be served at the meeting. Contact Nancy Brand, managing director of SIPA, at 781-754-4771 or firstname.lastname@example.org to register your attendance.