The Legend Lives On: Atlanta's Fox Theatre & Steamboat Willie
Sunday, July 16 at 2 p.m
See the Emmy(R) winning documentary on the big screen at the Fox!
The documentary traces the theatre's beginnings to the Roaring '20s in Atlanta when the "Ancient Arabic Order of the Nobles of the Mystic Shrine Yaarab Temple" decided to build a bigger and better clubhouse at the corners of Peachtree Street and Ponce De Leon Avenue that would "out Baghdad Baghdad."
The project was initially estimated to cost about $1.5 million, but when the figures continued to rise, the shriners realized they needed a financial partner. Movie palace mogul William Fox stepped in, and the theatre became his namesake.
After a spectacular opening on Christmas Day in 1929, the Depression hit and the Fox closed just two years after its debut. In 1935, hope for the Fox was renewed when a group called Mosque Incorporated stepped in and opened up the Egyptian Ballroom as a Dance Hall.
As the documentary reveals, during the '40s and '50s, first-run movies and live shows kept the Fox solvent. Boasting star power including New York's Metropolitan Opera and Elvis, the Fox was earning national, and even international attention.
Moving into the '60s and '70s, "The Legend Lives On: Atlanta's Fox Theatre" explores how legendary music promoter Alex Cooley's "Midnight at the Fox" shows brought in a younger audience who galvanized around the "Save The Fox" campaign. The campaign played one of the most pivotal roles in the theatre's history, helping to save it from demolition to make way for new Southern Bell headquarters.
Along the way, the documentary also features many of the Fox
employees who work behind the scenes to maintain the atmosphere and create the magic that has thrilled audiences for generations.
Viewers will also learn about initiatives like "Fox in a Box," designed for elementary school students and how the Fox Theatre Institute offers advice, assistance and grants to places like the Desoto Theatre in Rome, Georgia and the Plaza Theatre on Ponce De Leon in Atlanta.
See the full 2017 Coca-Cola Summer Film Festival lineup here: http://foxtheatre.org/events/coca-cola-summer-film-festival/
While tickets are free, guests MUST reserve tickets at the Fox Theatre ticket office or at foxtheatre.org. Please note: ticketing fees are applied when reserving online. Seating is first come, first serve. There is a limit of six (6) tickets per person and everyone must have a ticket, including infants. Reserve your tickets today: http://foxth.co/TheLegendLivesOn
Movie Tours will be hosted prior to the showing of the film. Tour tickets are $25 per person and must be purchased with a movie ticket.
While spaces are available, select Lanier parking lots surrounding the Fox Theatre are offering discounted $5 parking for Coca-Cola Summer Film Festival patrons. For more information, please visit FoxTheatre.org.