Atlanta-area Simon centers, including Lenox Square, Mall of Georgia, North Georgia Premium Outlets, Phipps Plaza and Town Center at Cobb, announced today its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of the centers’ pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Simon Malls®, The Mills® and Premium Outlets® nationwide will once again be participating in a range of fundraising activities during the months of April and May.
“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Simon’s Vice President of Brand Management Enna Allen.
From April 14 to May 20, visitors to Atlanta-area centers will be able to participate in a variety of programs to help support Susan G. Komen.
Lenox Square and Phipps Plaza
More Than Pink Walk: Shoppers are encouraged to walk with a purpose at Lenox Square’s ‘More Than Pink Walk’ event on Saturday, May 5. For more information and to register, please visit bit.ly/MoreThanPinkWalk.