On March 29, transformative menswear brand Mizzen+Main is opening a pop-up shop in the Battery Atlanta. The pop-up will be open for a limited time during baseball season, and guests will have access to a curated selection of Mizzen+Main’s performance fabric, sweat-wicking shirts – perfect for hot, summer baseball games.
The brick & mortar pop-up concept will transform Mizzen+Main’s online shopping platform into a physical brand experience, allowing guests to try on the “best damn dress shirts” around.
For hometown baseball fanatics, the fitting rooms will be equipped with a secret passageway, which will open into a hidden pitching mound. Upon entering, guests can test their skills on the mound, providing an opportunity to experience the performance attributes of Mizzen+Main’s product offering.